The opening of Activate Games' Cambridge, Ontario location represents a strategic expansion for the company that has revolutionized entertainment by blending physical activity with gaming. This new venue solidifies Activate's position as the fastest-growing entertainment concept worldwide and marks the company's fifth location in Ontario. The Cambridge opening is particularly meaningful for co-founders Adam and Megan Schmidt, as it represents a return to the community where their entrepreneurial journey began.
Adam Schmidt, CEO of Activate Games Inc., emphasized the broader implications of this expansion, stating that it allows the company to reach more communities, create new jobs, and strengthen its leadership position in active gaming. The company's rapid growth is evident in its current portfolio of 14 locations across Canada and 12 in the United States, with international expansion into the UK, Ireland, and Dubai planned for the future. This expansion pattern signals a significant shift in consumer entertainment preferences toward more physically engaging experiences.
The Cambridge facility spans an impressive 11,258 square feet of gaming space featuring 11 different game rooms. Each game session lasts between 1-3 minutes, with the complete experience designed to occupy 75 minutes of active gameplay. The venue's strategic location at 42 Pinebush Rd provides easy accessibility from the ON-401 highway, making it convenient for visitors throughout the region. For detailed information about the Cambridge location and gaming experiences, visitors can check the Activate Cambridge website.
This expansion carries implications beyond simply adding another entertainment venue. Activate Games is pioneering a new category of entertainment that addresses the growing demand for more engaging and active forms of leisure. By combining physical movement with gaming elements, the company is potentially impacting public health by encouraging more physical activity among traditionally sedentary gamers. The concept appeals to a wide age range, welcoming players aged 4 and older, which demonstrates its broad market appeal and potential for family entertainment.
The success and rapid expansion of Activate Games indicates a broader trend in the entertainment industry toward interactive, physically engaging experiences. This shift could have far-reaching implications for traditional gaming and entertainment sectors, potentially pushing them to innovate and adapt to changing consumer preferences. As the company continues to grow, it creates new job opportunities in local communities while inspiring innovation in the intersection of technology, gaming, and physical activity. The Cambridge opening represents not just another location but a significant milestone in redefining how people approach entertainment and leisure activities.
