Activate Games is set to launch its first Regina location on August 21, 2024, marking a significant expansion for the entertainment company that has gained popularity through viral TikTok videos. The Regina facility at 2550 Quance Street spans 12,989 square feet and will feature 12 different game rooms offering a full 75-minute gaming experience that combines physical activity with interactive technology. This expansion represents the company's growing presence across North America and demonstrates the increasing demand for immersive, health-conscious entertainment options.
The Regina location will showcase several innovative attractions including the Mega Grid with over 500 multi-activated tiles, the Strike game where players aim at beaming bullseyes, and a Laser room that simulates a modern-day spy experience. To celebrate the opening, Activate is offering free admission to visitors from August 21 to August 28, 2024, providing the local community with an opportunity to experience this new form of entertainment firsthand. The first 50 visitors will also receive an exclusive free gift as an additional incentive for early attendance.
Adam Schmidt, Founder & CEO of Activate, expressed enthusiasm about the Regina expansion, noting that the city's strong sense of community and enthusiasm for new experiences made it an ideal location. The company's technology-driven approach includes advanced electronic RFID wristbands that allow players to track their progress, accumulate points, advance through levels, and win prizes as they play. This innovative system has contributed to Activate's rapid growth, with the company now operating 40 locations across the United States and Canada and serving a global player base exceeding 2.6 million people.
The Regina opening is part of Activate's broader expansion strategy that includes additional Canadian locations in Toronto Stockyards and Coquitlam, BC later this year. The company also plans new United States locations in New York (Roosevelt Field) and Detroit, MI, along with international expansion to Dubai in Fall 2024 and the UK in 2025. The Regina facility will operate Sunday through Thursday from 9:30 a.m. to 10:00 p.m., and Friday to Saturday from 9:30 a.m. to 11:00 p.m., with visitors advised to wear activewear and indoor runners for the physical gaming experience.
This expansion represents a significant milestone in the evolution of the entertainment industry, particularly in the realm of active gaming that addresses growing consumer interest in health-conscious entertainment options. The company's substantial player base and rapid growth indicate strong market appetite for this innovative approach to gaming that combines physical activity with interactive technology. For Regina residents, the arrival of Activate offers a new form of social entertainment that encourages physical activity while providing a unique gaming experience that differs from traditional entertainment venues.
As Activate continues its expansion, the company's success could influence the broader entertainment landscape by potentially inspiring similar concepts and driving innovation across the industry. The combination of entertainment with physical activity also has implications for public health initiatives, demonstrating how active gaming can appeal to wide audiences while promoting movement and physical engagement. Visitors can learn more about the gaming experience and sign up for the free admission offer through the company's website at https://www.activate.games.
