A recent study conducted by HR.com's HR Research Institute has revealed both progress and persistent challenges in the field of people analytics within organizations. The research highlights that while companies are making strides in data gathering and evaluation, many still struggle to fully leverage their HR analytics capabilities. According to the study, only 22% of companies report being 'very' or 'extremely' effective at maximizing their HR analytics potential, underscoring a significant gap between data collection and its practical application in driving business decisions.
On a positive note, the study reveals a marked improvement in data evaluation skills, with half of HR professionals surveyed now rating their organization's capabilities in evaluating and understanding people analytics data as 'good' or 'very good.' This represents a substantial increase from 36% in 2021, indicating growing proficiency in handling HR-related data. However, the research identifies key obstacles preventing organizations from fully capitalizing on their people analytics, with integration of business data with HR data being a primary challenge. Only about a fifth of organizations consistently achieve this integration, limiting companies from gaining a comprehensive view of their workforce in relation to broader business objectives.
The study outlines three major challenges in people analytics: integrating disparate sources of data (47% of respondents), implementing programs based on analytics-derived decisions (41%), and distribution and communication of data (33%). These findings suggest that while organizations are becoming more adept at collecting and analyzing HR data, they still face significant hurdles in translating these insights into actionable strategies that impact business outcomes. Debbie McGrath, Chief Instigator and CEO of HR.com, commented that while clear progress has been made in how organizations gather and analyze HR data, there's still considerable work needed to translate those insights into actionable strategies.
The implications of this study are significant for the HR industry and businesses at large, as organizations continue to recognize the value of data-driven decision-making. Companies that can overcome the identified challenges may gain a competitive edge by making more informed decisions about their workforce and aligning these decisions with overall business strategies. For HR professionals and business leaders, the study underscores the importance of investing not only in data collection and analysis tools but also in developing the skills and processes necessary to turn data insights into concrete actions. More detailed insights and recommendations can be found in the full research report available at https://www.hr.com, while additional guidance on improving HR data practices is accessible through recorded webcast presentations.
