Lenzing AG Invests €15 Million to Expand Premium Viscose Fiber Production in Austria
TL;DR
Lenzing AG's EUR 15 million investment expands premium viscose fiber capacity, strengthening its competitive position in the growing hygiene market with superior products.
The expansion increases production capacity for VEOCEL™ Viscostar trilobal cross-section fiber, which outperforms conventional viscose in Syngina values for efficient absorbency.
This investment supports sustainable innovation in hygiene products, contributing to better quality feminine care solutions and advancing circular economy principles.
Lenzing's trilobal cross-section fiber technology creates a distinct fiber structure that significantly enhances absorbency performance in tampon products.
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The Lenzing AG is investing approximately €15 million to expand production capacity for premium viscose fibers at its Austrian site, reinforcing the company's commitment to sustainable solutions in the global hygiene market. This strategic investment represents part of a broader €100 million program to enhance the long-term competitiveness of Lenzing's Austrian production facilities. The expansion specifically targets increased capacity for the trilobal cross-section fiber VEOCEL™ Viscostar, which demonstrates superior performance characteristics compared to conventional viscose fibers.
According to Rohit Aggarwal, CEO of Lenzing AG, this investment strengthens a key pillar of the company's nonwovens business and establishes a foundation for sustainable growth and supply chain reliability. The fiber's distinct cross-section contributes significantly to efficient absorbency in tampon products, outperforming conventional materials in Syngina values, a key metric for absorbent performance. This technological advantage positions Lenzing to meet escalating demand from strategic customers while maintaining the highest quality standards.
Patricia A. Sargeant, EVP Commercial Nonwovens at Lenzing, emphasized that this initiative demonstrates the company's ongoing commitment to sustainable innovation within the hygiene segment. The investment serves as a clear indicator of Lenzing's long-term growth ambitions and customer-focused approach in a rapidly evolving market environment. This expansion aligns with Lenzing's strategic objectives of premium product development, sustainability leadership, and technological differentiation.
The capacity enhancement supports the continued diversification of Lenzing's high-value product portfolio while strengthening the company's competitive position in the hygiene sector. Additional information and visual materials related to this announcement can be accessed through the company's media database at https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=tMrUAjBfDMTv. The original press release remains available for reference on https://www.newmediawire.com, providing comprehensive details about this significant industrial development.
Curated from NewMediaWire
